Bleame
/ E-commerce/ Shopify
The Brief
We were tasked to reimagine the digital presence of Bleame, creating a platform that speaks to their core audience while pushing visual boundaries.
The Challenge
Bleame sells a touch-based product online. That means the storefront has to do the job of:
- a sales rep (explain how it works),
- a demo (prove it visually),
- a dermatologist friend (set safety expectations),
- and a closer (make the offer irresistible without feeling scammy).
The existing DTC playbook wasn’t enough. We needed a build that could win on:
- belief velocity (how fast “is this real?” becomes “I need this”),
- mobile conversion (most traffic is thumb-scrolling, not desktop browsing),
- and trust architecture (policies, disclaimers, and expectations shown before doubts appear).
The Strategy
We treated the homepage like a modern Awwwards landing page — but every pixel had a conversion job.
Core principles we built around:
- Offer-led above the fold (no “brand poetry” before the value is clear)
- Proof early, proof often (reviews + outcomes surfaced where hesitation spikes)
- Demo-first storytelling (show usage by body area, not just features)
- Objection sequencing (FAQs + safety guardrails in the exact order people worry)
- Risk reversal that’s readable (returns + hygiene policy + support paths)
The Build
1) Custom theme from scratch (built to ship campaigns fast)
We didn’t build a “single pretty page.” We built a system:
- modular sections for campaigns
- reusable templates for product storytelling
- clean content hierarchy so the team can iterate without breaking layout
This is how you scale a DTC brand: not by redesigning every month — by making the design programmable.
2) “See it in action” UX (because this product needs a demo)
The site leans hard into showing how it works across body areas — bikini, legs, arms, back — so the shopper can instantly map it to their life.
We designed this section to feel like a product trailer: short copy, visual emphasis, and frictionless navigation.
3) PDP = a sales page (not a spec sheet)
On Bleame, the PDP does the heavy lifting:
- how-to instructions
- longevity and reuse framing
- comparison vs waxing/laser
- safety limits (where NOT to use it)
- FAQs that prevent “I’m not sure” exits
We built the PDP template so every new product can plug into the same conversion scaffolding.
4) Motion design (tasteful, not TikTok-core)
We used motion like seasoning — not a whole meal:
- scroll-triggered reveals to guide attention
- micro-interactions on CTAs and offer modules
- subtle transitions in demo sections so it feels premium, not template-y
The goal: Awwwards energy, Shopify reliability.
5) Trust & policy UX (built into the funnel)
For beauty/self-care products, policies are conversion tools — not footer filler.
So we made sure customers can find (and understand) the rules fast:
- hygiene & safety returns logic
- damaged/defective resolution path
- order tracking route + help center entry points
- cancellation expectations
Integrations & Growth Plumbing
We wired the storefront like a growth team’s dream:
- Email lifecycle (abandon cart, post-purchase, winback)
- Attribution + pixels (so paid spend doesn’t fly blind)
- A/B testing hooks to iterate offers without “new theme” drama
- Session insights for CRO iteration
The Outcome
No vanity claims. Here’s what the build objectively delivered:
- A storefront that feels premium + credible while staying offer-led
- A homepage flow designed for belief velocity on mobile
- A reusable PDP and landing-page system built for fast campaign iteration
- Trust architecture that reduces support burden and increases checkout confidence
- A growth-ready foundation for testing offers and scaling paid
Want an Awwwards-grade storefront that also converts like a weapon?
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25 days
Time to Launch
4.8 rating
Social Proof Surfaced
38% off
Offer Clarity
