Saekos
/ Shopify/ D2C
The Brief
We were tasked to reimagine the digital presence of Saekos, creating a platform that speaks to their core audience while pushing visual boundaries.
The Challenge
Saekos sells screen-free learning — Busy Books that keep kids engaged with tracing, matching, puzzles, and reusable activities. The product was strong, but the storefront needed to do three hard things at once:
- Sell the concept fast (busy parents don’t read essays)
- Build trust instantly (shipping clarity, returns rules, support)
- Increase AOV without feeling pushy (bundles + gifting)
And it had to be built for the Indian e-commerce reality: COD, prepaid incentives, and mobile-first checkout — without looking like a discount bazaar.
The Solution
We rebuilt Saekos as a bundle-led, trust-heavy Shopify system that ships drops fast and converts hard.
1) Merch built around “busy time” (not just SKUs)
Instead of treating it like a normal catalog, we organized everything around outcomes:
- quick engagement / travel time / quiet time
- age guidance and learning outcomes
- “why parents love this” blocks repeated across key pages
The goal: a parent should understand the value in under 10 seconds.
2) A “PDP that closes”
We treated the product page like the salesperson:
- sticky Add to Cart on mobile
- “What’s inside the box” style clarity (what you get, what it does)
- trust modules (delivery expectations, tracking behavior, support availability)
- social proof placed right where hesitation happens
This is where conversion is won — not on the homepage.
3) Bundles that feel like a smart decision (not an upsell)
Saekos naturally lends itself to packs, so we made bundles a first-class citizen:
- Pack of 2 / Pack of 3 pathways
- “Bundle & Save” merchandising inside the Busy Books ecosystem
- cart upsells that recommend the next logical add, not random junk
Result: higher AOV without killing brand perception.
4) Parent-trust system (the quiet conversion weapon)
We built the “calm parent” experience:
- COD + prepaid nudges (without being spammy)
- gift wrap + gift notes (because these are prime gifting items)
- a single source of truth FAQ that answers shipping, cancellation, returns, and support
When trust is handled well, the site stops leaking money through doubt.
The Tech Stack
We kept it Shopify-native and scalable:
- Shopify Online Store 2.0
- Liquid + JSON templates
- Metafields for feature blocks, age guidance, “in the box,” and learning outcomes
- Reusable sections so the team can launch new books/bundles without dev dependency
- Performance hygiene (image strategy, reduced JS, fast interactions)
The Outcome
The site launched as a clean, drop-ready engine:
- bundles became the default buying behavior
- checkout friction dropped (especially mobile)
- fewer support pings because tracking + policy clarity are obvious
- gifting became a real revenue lane (not a footnote)
Want a Shopify storefront that looks premium and prints revenue?
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+28%
Bundle Attach Rate
+16%
Mobile Conversion
-32%
Tickets Raised
