Elv8.fit
/ Fitness Platform/ E-commerce
The Brief
We were tasked to reimagine the digital presence of Elv8.fit, creating a platform that speaks to their core audience while pushing visual boundaries.
The Challenge
Elv8.fit isn’t a single product—it’s three businesses pretending to be one:
- Live coaching subscriptions (high-trust, fast onboarding)
- Equipment rentals (pricing tenures + deposits + shipping expectations)
- Corporate wellness (lead-gen + credibility + quick qualification)
The old experience felt like “a bunch of pages.” What we needed was a decision engine:
- help users pick the right plan fast
- make rentals feel safe (deposit clarity, cancellation rules, delivery SLAs)
- move corporates to contact with minimal back-and-forth
The Strategy
We rebuilt the site around one idea:
Reduce the mental load. Increase commitment.
So we structured the experience like a product:
- two primary entry points (Train / Equipment)
- subscription-first messaging (what you get, when it starts, what happens next)
- rental commerce that reads like a contract (tenure, deposit, shipping, cancellation)
- corporate packs positioned as “invest in your team,” not “buy a class”
The Build
1) Training flow: from curiosity → commitment → coaching
We treated training like a premium service, not a generic “program.”
Key UX decisions:
- Plan pages designed around outcomes, not just features
- Clear cadence (daily workouts, sessions per month, tracking)
- “Try free” as the low-friction entry point
- Onboarding UX designed to set expectations and prevent drop-offs in week one
2) Rentals: commerce built for trust (tenure + deposits done right)
Fitness equipment rental is where trust goes to die if you’re vague.
We made rentals feel clean and predictable:
- “From ₹___ / month” clarity on category pages
- Refundable deposits shown as first-class information
- Tenure-based pricing that doesn’t require customer support to decode
3) Corporate wellness: credibility + conversion
Corporate doesn’t want a cart. Corporate wants confidence.
We built a straight-shot flow:
- credibility first (certifications + “employees from esteemed organisations” positioning)
- one CTA (“Contact Us”) that routes to qualification fast
- a pitch that feels like a benefit strategy, not a fitness upsell
4) Policies and support UX: no surprises = fewer tickets
For Elv8, policies aren’t legal pages—they’re conversion assets.
We made sure customers can self-serve answers on:
- shipping timelines by product type
- cancellation windows (equipment vs training)
- refund timelines and what is/isn’t cancellable
The Outcome
Elv8.fit became a single system instead of scattered offerings:
- Customers understand what Elv8 sells in seconds (train vs equipment vs corporate)
- Training feels like a premium service with clear onboarding expectations
- Rentals feel transparent and trustworthy (tenure + deposits + delivery clarity)
- Corporate leads get a clean funnel without noise
Building something with multiple revenue lines?
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Starts in ~24 hours
Training Onboarding SLA
3–4 working days
Mumbai Equipment Delivery
5–7 working days
Refund Processing
